Joules started in 1980, with one man and a dog retailing quality, value for money clothing and hats, at country shows and horse-trials. Twenty-three years on, Joules is now recognised as one of the biggest brands on the retail circuit.

DSL installed an NEC DXE system with voicemail, and also arranged with BT to install ISDN lines, to the head office and manufacturing site based on a farm in the heart of the Leicestershire countryside.

Already renowned for their colourful polo shirts and deck shirts, their ever-growing range of jackets and fleeces is enjoying growing success and popularity.

 www.joulesclothing.co.uk